Main Line Health ‘Tomorrow’

Promotional video presentation

Main Line Health

Art direction:
Patricia McElroy
Dermot Mac Cormack

Patricia McElroy
Dermot Mac Cormack

Springhouse Films


Because of our work on their tri-annual magazine, Leaders, we were asked to create a promotional video that would represent the character, and mission, of the Lankenau Medical Center. We’ve worked for Main Line Health for many years, and it is truly an institution dedicated to patient care, research, and education. This seven-minute film “Tomorrow” celebrates Lankenau’s excellence in patient care, research, and education and it also announced the renaming of Lankenau’s campus as Lankenau Medical Center. “Tomorrow” premiered at Lankenau’s 150th Anniversary Gala at the Philadelphia Museum of Art and has since been used as a marketing tool for the Medical Center’s campus expansion fund-raising campaign. We collaborated closely with Springhouse films to create this video, and from storyboarding, to location scouting, to video editing and sound creation, we worked tirelessly to create a visual narrative that encapsulates the ethos and dedication of staff and administrators of this new hospital facility. 


The video premiered at Lankenau’s 150th Anniversary Gala
Philadelphia Museum of Art
October 2010