Along those lines

Book cover

along those lines cover

Client:
Paul Dry Books

Art direction: 
Dermot Mac Cormack
Patricia McElroy

Designer:
Dermot Mac Cormack

Illustration:
Anthony DeLuca

Animation & Development:
Dermot Mac Cormack
Julie Lam

After years of crossing borders in search of new birds and new landscapes, Peter Cashwell’s exploration of lines between states, between time zones, and between species led him to consider the lines that divide genders, seasons, musical genres, and just about every other aspect of human life. His conclusion is that most had something in common— that they were largely imaginary. Along Those Lines, is a tour of the tangled world of delineation, and attempts to address how we distinguish right from wrong, life from death, Democrat from Republican—and how the lines between came to be.

These words from the back cover of the book inspired the concept for the cover. A world that is in constant motion, fluid, and crisscrossing within multi-levels of direction. Animating this dynamic made perfect sense and we created this animation as a book promotion for social media distribution. 

“A delightful and curious book about borders, boundaries, fences, and lines.”
Slate

“A thoughtful and entertaining look at the demarcations in our lives.”
Times Dispatch

Shown below is an animation we created to accompany the book cover that could be used to promote the book on various social media.

Publication Design

Cover Design