The Crefeld School

Identity & Viewbook

crefeld cover
crefeld brochure
crefeld brochure

Client:
The Crefeld School

Art direction:
Patricia McElroy
Dermot Mac Cormack

Designer:
Patricia McElroy
Dermot Mac Cormack

Photomontage:
Patricia McElroy

The Crefeld School is a progressive school for students in grades 7 thru 12 grade. The Crefeld school needed to refresh its image and meet its competition on equal ground with a viewbook that would express the school’s unique personality. We met their budgetary challenges by refreshing their identity and designing their viewbook by using images they supplied. The goal of the viewbook was to highlight the school’s mission, focus on the diversity of the student population, and showcase the school’s unique history and culture. The viewbook also includes testimonials from faculty and students to bring a human perspective to the viewbook, something that was missing in previous publications of theirs. 

“It was a pleasure to work with Dermot and his team at 21xdesign, as we set out to create a brand new viewbook that mirrored the character and soul of The Crefeld School. Everyone was delighted with the finished product. I know that we will continue to work with 21xdesign on future projects.”
— Joan Giannobile, Director of Development

 

Publication Design

Cover Design