Interact 10

Poster

Client:
Tyler School of Art & Architecture

Art direction:
Dermot Mac Cormack

Designer:
Dermot Mac Cormack
Patricia McElroy

Photography:
Patricia McElroy

For many years, Tyler School of Art & Architecture, Temple University hosted an annual juried show called Interact. Interactive designers from around the country acted as guest judges each year. The popular event showcased both web design and animation from design students enrolled in Tyler. Each year, the brief was to design a poster around the number of that particular year. In this version, we focused on the number 10 both in the typography and in the photography.

Patricia had been experimenting in the studio with photographing strobe lighting on various subjects. When I saw some of the beautiful results they inspired me to create create a number 10 using this same technique. We collaborated on making various numbers using strobe lighting and that’s how this poster came to be. Typographically, I wanted the typography to counteract the type made with light and set it against a rich and dark background.